​My radio campaign called "Screaming Quality Crunch" uses comedy techniques such as hyperbole, exaggeration and misdirection to promote Kettles new Slow Cooked Wagyu with French Herbs flavour to the target audience of 25–34-year-old men who regularly eat snack foods, appreciate humour in ads and are brand loyal. I chose to use famous Chefs, Gordan Ramsy, Manu Feildel and Jaimee Oliver in this campaign so their status as high-quality chefs signifys that this new flavour is also high quality.