Holden
For this brief, I had to choose an advertising campaign for an Australian brand from the 70s and reimagine it for 2025. I chose the iconic 'Meat pies, Football, Kangaroos & Holden Cars' The key message is every Australian is different, but they all love Holden Cars.
McDonalds
For this brief, I had to promote Macca's 24-hour delivery to shift workers. I based this campaign on the insight that shift workers crave family connection they miss due to their unsual working hours.
StrangeLove
For this brief, I had to design a poster for StrangeLove Premium Mixers. The goal is to get people to choose StrangeLove Premium Mixers to improve their cocktails and mixed drinks. The proposition is 'The mixers that improve any drink'.
Qantas
For this brief, I had to design an Outdoor/Experiential idea for Qantas' new non-stop flights from Sydney to London. This is targeted at Australian Travellers and focuses on the SMP 'Australia and England have never been closer'.
